PRL Research is a leading market research company in Nigeria, and an acronym for Polls & Ratings Limited. It is incorporated in Nigeria as a full-service marketing research, social research, monitoring, evaluation and business consulting firm.
PRL Research combines market research and consulting services to help businesses develop and implement innovative, workable solutions to complex business problems.
We treat each situation individually, tailoring solutions and strategies to our clients’ needs to help them identify, develop, and execute investment and marketing strategies aimed at retention, acquisition and penetration of high-value customers.
PRL Research uses rigorous and advanced analytical techniques to interpret the components of customer and human behaviour that lead to the greatest value creation for all our stakeholders who have relied on our skills for more than 25 years to provide them with speedy and accurate data in their decision-making processes.
We translate our understanding and knowledge into strategic and tactical recommendations for marketing, sales, new and existing product development, and customer-centric initiatives. We focus on improving revenue performance and increasing profitability – both today and in the future.
Our time-tested team of research analysts bring a unique combination of industry expertise and hands-on experience with tactical and strategic initiatives based on market research and analytics.