THE GLOBAL ALLIANCE FOR IMPROVED NUTRITION (GAIN)
CREATIVE AGENCY REQUEST FOR PROPOSALS & CREATIVE BRIEF FOR THIRD-PARTY ADVOCACY CAMPAIGN ON FOOD FORTIFICATION COMPLIANCE IN NIGERIA
The purpose of this RFP is to engage the services of a Service Provider to develop the campaign strategy, creative approach, and media campaign. These inputs will support the execution of a third-party advocacy strategy for strengthening governance and accountability on large-scale food fortification in Nigeria. The third-party advocates (individuals and organisations) will be engaged to provide a voice for consumers targeting relevant decision-makers, government, and business.
Our aspiration with the proposed third-party advocacy campaign is to unburden consumers of the responsibility of choosing between unfortified or falsely labelled food products and placing the burden squarely on food producers and regulatory agencies. The goal is to have more adequately fortified, safe and nutritious foods available to all consumers. This will be achieved in part by mobilising the voices of the third-party advocates on behalf of the Nigerian public to demand improved compliance by industry and improved enforcement by government & regulatory agencies.